Life is like riding a bicycle. To keep your balance, you must keep moving. - Albert Einstein

I spark adoption, architect GTM strategies, and turn intricate products into customer-driven growth engines.

Product Marketing Manager

Project Completed
+
Startup Raised
+

Hello..!

— It's Miguel villadetoro a Product Marketing Manager

Life is like riding a bicycle. To keep your balance, you must keep moving. - Albert Einstein

Product Marketing Manager

I spark adoption, architect GTM strategies, and turn intricate products into customer-driven growth engines.

Why Marketing?

I like marketing because it’s basically mind-reading with a budget. There’s something weirdly satisfying about figuring out why people buy stuff—like, why do we need three versions of the same water bottle? I love digging into the psychology behind customer behavior and using that insight to spark growth, whether it’s for a brand or a random side hustle I thought up at 2 a.m.

Marketing plays a big part in my life because it mixes creativity with strategy, which keeps both sides of my brain happy. One day I’m deep in spreadsheets, the next I’m obsessing over the perfect tagline. It’s like business meets improv… lots of improv.

Plus, understanding how people think makes everyday life way more interesting. I basically market my way out of awkward conversations and into free upgrades, or unique situations. So yeah—marketing is kind of my superpower.

HOW CAN I HELP YOUR BUSINESS?

With over 8 years of marketing experience, I specialize in launching products that resonate with target audiences and drive measurable growth. From campaign strategy to customer research and go-to-market execution, I bring a data-informed, cross-functional approach to everything I do.

I’ve led high-impact initiatives across advertising, positioning, and product storytelling—translating complex features into compelling narratives that sell. My background in project management ensures that launches stay on track, on budget, and aligned with brand goals, while I leverage the right tools to optimize performance and streamline stakeholder collaboration.

But it’s not just about what I’ve done—it’s about how I can help your business grow. If you’re looking for someone who can take charge of your product strategy while maintaining a meticulous eye for detail, let’s connect! Let me bring your vision to life through creative solutions that resonate with your target market and drive sales growth.

Tools I use to be successful

Figma

Figma is a modern, cloud-based design tool used for UI/UX design and prototyping. It enables real-time collaboration, allowing teams to design and edit together seamlessly. With intuitive features and powerful plugins, Figma streamlines the entire design workflow.

Adobe Workfront

Adobe Workfront is a work management platform that helps teams plan, execute, and deliver projects efficiently. It streamlines workflows, improves collaboration, and provides real-time visibility into project progress.

Airtable

Airtable combines the simplicity of a spreadsheet with the power of a database. It helps teams organize, manage, and collaborate on projects, content, or data visually and efficiently. One key advantage is its customizable templates and automation features, which save time and boost productivity.

Adobe

Adobe is best known for products like Photoshop, Illustrator, Premiere Pro, and Adobe Acrobat. Its key advantage is providing industry-standard tools for design, video editing, animation, and document management, empowering creatives and professionals worldwide.

Figma

Figma is a modern, cloud-based design tool used for UI/UX design and prototyping. It enables real-time collaboration, allowing teams to design and edit together seamlessly. With intuitive features and powerful plugins, Figma streamlines the entire design workflow.

Adobe Workfront

Adobe Workfront is a work management platform that helps teams plan, execute, and deliver projects efficiently. It streamlines workflows, improves collaboration, and provides real-time visibility into project progress.

Airtable

Airtable combines the simplicity of a spreadsheet with the power of a database. It helps teams organize, manage, and collaborate on projects, content, or data visually and efficiently. One key advantage is its customizable templates and automation features, which save time and boost productivity.

Microsoft Office

Microsoft Office is widely used in both business and education for its versatility and collaborative features. The logo represents a simplified, modern take on an open door or window, symbolizing access to productivity and innovation.

Azure DevOps

Azure DevOps is used by teams for automating build-test-deploy workflows and managing agile projects efficiently. The logo’s dynamic shape symbolizes the continuous and integrated nature of DevOps practices.

Microsoft Power BI

Microsoft Power BI is a powerful business analytics tool that transforms data into interactive dashboards and visual reports. It connects to various data sources to help users gain insights and make data-driven decisions. Power BI is widely used for real-time analytics, reporting, and collaboration.

Adobe

Adobe is best known for products like Photoshop, Illustrator, Premiere Pro, and Adobe Acrobat. Its key advantage is providing industry-standard tools for design, video editing, animation, and document management, empowering creatives and professionals worldwide.

Microsoft Office

Microsoft Office is widely used in both business and education for its versatility and collaborative features. The logo represents a simplified, modern take on an open door or window, symbolizing access to productivity and innovation.

Azure DevOps

Azure DevOps is used by teams for automating build-test-deploy workflows and managing agile projects efficiently. The logo’s dynamic shape symbolizes the continuous and integrated nature of DevOps practices.

Microsoft Power BI

Microsoft Power BI is a powerful business analytics tool that transforms data into interactive dashboards and visual reports. It connects to various data sources to help users gain insights and make data-driven decisions. Power BI is widely used for real-time analytics, reporting, and collaboration.

My Success Stories

Social Media – Drove a 130% increase in audience growth through strategic content planning, consistent brand messaging, and active real-time engagement. This transformation not only expanded reach and interaction but also strengthened community connection—demonstrating the impact of creative storytelling and consistent digital presence.

Product Launch – Achieved a 28% customer conversion rate by strategically launching new products and maximizing organic channels—resulting in over $1.5 million in revenue. By leveraging high-impact content, optimizing the customer journey, and aligning product positioning with market demand, I successfully turned organic traffic into high-value customers. This outcome reflects a data-informed, customer-centric approach that delivered both growth and profitability.

Critical Problem Solving – When COVID-19 disrupted grocery store pricing due to rapidly changing market conditions, I identified a critical gap in communication and launched a solution that replaced traditional printed price tags with a dynamic marker-based system. This agile approach allowed for real-time price updates, reducing confusion, minimizing waste, and ensuring accurate pricing for customers during a volatile period. It was a quick, effective pivot that kept operations smooth and customer trust intact.

My Success Stories

Social Media – Drove a 130% increase in audience growth through strategic content planning, consistent brand messaging, and active real-time engagement. This transformation not only expanded reach and interaction but also strengthened community connection—demonstrating the impact of creative storytelling and consistent digital presence.
Product Launch – Achieved a 28% customer conversion rate by strategically launching new products and maximizing organic channels—resulting in over $1.5 million in revenue. By leveraging high-impact content, optimizing the customer journey, and aligning product positioning with market demand, I successfully turned organic traffic into high-value customers. This outcome reflects a data-informed, customer-centric approach that delivered both growth and profitability.

Critical Problem Solving – When COVID-19 disrupted grocery store pricing due to rapidly changing market conditions, I identified a critical gap in communication and launched a solution that replaced traditional printed price tags with a dynamic marker-based system. This agile approach allowed for real-time price updates, reducing confusion, minimizing waste, and ensuring accurate pricing for customers during a volatile period. It was a quick, effective pivot that kept operations smooth and customer trust intact.

Brands I’ve Helped Grow and Succeed

About Me

When I’m not growing businesses or scaling products, I’m usually chasing adrenaline, hopping on a plane to somewhere new, or ranching with my golden doodle, Appa—who thinks he’s the real boss.
Whether it’s rock climbing, exploring new cultures, or wrangling hay bales (badly), I like to keep life as dynamic as my work. Balance is key, and for me, that means mixing big ideas with big adventures.

About Me

When I’m not growing businesses or scaling products, I’m usually chasing adrenaline, hopping on a plane to somewhere new, or ranching with my golden doodle, Appa—who thinks he’s the real boss. Whether it’s rock climbing, exploring new cultures, or wrangling hay bales (badly), I like to keep life as dynamic as my work. Balance is key, and for me, that means mixing big ideas with big adventures.

About Me

When I’m not growing businesses or scaling products, I’m usually chasing adrenaline, hopping on a plane to somewhere new, or ranching with my golden doodle, Appa—who thinks he’s the real boss.
Whether it’s rock climbing, exploring new cultures, or wrangling hay bales (badly), I like to keep life as dynamic as my work. Balance is key, and for me, that means mixing big ideas with big adventures.

Education

I hold a Master of Business Administration from the University of Houston–Victoria, where I deepened my understanding of strategic leadership, marketing, and business development. Prior to that, I earned a Bachelor of Science in Advertising from Texas State University, which sparked my passion for consumer psychology and creative branding. To strengthen my analytical skills, I also completed the Business Analytics program through Harvard Business School Online. Together, this education has equipped me with a solid foundation in both the art and science of business—blending creative thinking with data-driven decision-making.

Masters of Business Administration from Houston University - Victoria

Bachelors of science in Advertising from Texas State University

Harvard Business School Online Business Analytics

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