Social Media – Drove a 130% increase in audience growth through strategic content planning, consistent brand messaging, and active real-time engagement. This transformation not only expanded reach and interaction but also strengthened community connection—demonstrating the impact of creative storytelling and consistent digital presence.

Product Launch – Achieved a 28% customer conversion rate by strategically launching new products and maximizing organic channels—resulting in over $1.5 million in revenue. By leveraging high-impact content, optimizing the customer journey, and aligning product positioning with market demand, I successfully turned organic traffic into high-value customers. This outcome reflects a data-informed, customer-centric approach that delivered both growth and profitability.

Critical Problem Solving – When COVID-19 disrupted grocery store pricing due to rapidly changing market conditions, I identified a critical gap in communication and launched a solution that replaced traditional printed price tags with a dynamic marker-based system. This agile approach allowed for real-time price updates, reducing confusion, minimizing waste, and ensuring accurate pricing for customers during a volatile period. It was a quick, effective pivot that kept operations smooth and customer trust intact.